Placement Prospectus Book

Vineet Singh

Dear Brothers ,

With due respect to everyone please creat a BRAND VISIBILITY of COETA by designing a combined PLACEMENT PROSPECTUS BOOK -2011(all branches ) to make the recruitment process easier for the Corporates otherwise the talent is not visible .This prospectus should come in circulation every year February with Corporates HR department .

1. First Few pages should have college/workshop snaps .

2. Major subjects Trade wise showing strength of our college & Faculty Qualification wise .

3. List of Alumni in various corporates as a reference point .

4. A last page Pocket for inserting resume of the passed candidate (Since it is not possible to have all students resume pre printed due to huge strength )

5. If this is neatly done i think Alumni & Students won't have to struggle & keep exchanging mails glorifying and thanking each other .

6.The cost has to be equally distributed on the # of head counts in all branches in all semetser .

7. Don't have to mention Shiva ji Education Society every where once the LOGO is there .

8.Let these Archy do the designing part of the book to make it look Navy Blue ( Corporate colour )

9. People giving snaps in placement prospectus must be formal dressed ( i Beg ).

10. More participation and suggestion is required .

" CRUX OF MBA = BOSS JO DIKHTA HE WO BIKTA HE "

Cheers if the system is already in place & Good Luck !

Best Regards,
Vineet Singh(1989 TEXTILE)

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raghu morey

dear vineet, very beautiful suggestion & i think u should take the initiative & we (association & alumni) will support u in toto.i am going to discuss it with princi also about the same.i very much believe in u r m.b.a funda & i think it is never too late to start.i think u will spare some time for the same to c it gets materialised.keep in touch. regards raghu morey

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Vineet Singh

Dear Brothers ,

I agree with you & like to add more on what is intoxicating about successful differentiation of educational inputs ..work inputs ....product & rich experience

(coz we are now a part of one billion plus population ).Therefore there is a need to differentiate ourselves (talent or a work or a project) .How to proceed for

a differentaition ? Lets understand its impact on our brain .

Differentiation has three majors in a life cycle Step By Step ( THEME of a PROSPECTUS) .

1.Differentiation by association

2.Differentiation by experience & event

3.Differentiation by innovation

Let me explain ,we human beings always prefer to have a buying experience over a price factor thats the success story of Hyper Shoppers Stop who proposes design &

multi sensory experience . Thats what strictly differentiate a KIRANA shop from HYPER STORE otherwise products are same .

Similarly we have to diffrentiate the products( COETA students & their project work ) with well defined layouts .

Scope & Objective here is to propose a human resource hiring experience to all corporates & factories .

Example of Positioning & Differentiating in a Shopping Mall Design :

Cosmetics & Perfumes ( First level Ambient Front postioning at 4-5 ft from ground but not above eye level looking for first attack on customers wallet )

Garments ( Touch & Feel level but not above 45 degree of human vision second attack on customers wallet )

Toiletary ( Top level --- assistant can take out for you using ladder )

Fast food shops, Video games room with CINEMA (Last level -so that ur wife doesn't have to cook at home upon return )

Since we cannot propose a multi sensory ( touch / smell / audio /visual ) experience for HR .

we choose to communicate through three major tools to reach out to the various Industry .

1.PLACEMENT PROSPECTUS 2011 showing year of establishment of COETA & a HYPED BRAND STATEMENT " Engineering Industrial Success Since 1987"

(suggestions if any ??????)

2.MINI CD (Showing students engaged in different Projects during Factory visits ).

3.PRINT MEDIA SUPPORT (Advert in Ascent Times of India April 2011 )

All cost to be distributed among students in all semester if they agree for all the three tools .

When COETA brand visibility will be created (may be in 2-3 years ) less efforts shall be required for placement .

Some one close to the college should co-ordinate .

Best Regards,
Vineet Singh

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Sanjeev Saxena

Another good suggestion with in-depth analysis

As an extension to this suggestion I would like to state that we alumni have collected some funds which could be put to use for such advertising; already our memorandum states that the present students would be included as a part of the alumni association in a limited manner, but on payment of a nominal fee - this also reminds me to request all you alumni to coax, encourage and motivate their other colleagues to join the alumni association by becoming a registered member

Secondly, as Vineet points out - could it be possible or rather could our alumni suggest practical and industry specific projects for the final year students so that the students invest their resources in a planned manner and in the right direction. And if possible the alumni suggesting the project could also assist (if he / she desires) the student as a "Project Guide / Mentor" for successful completion

Regards

Sanjeev Saxena

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Vineet Singh

Sorry i am little free today ......I agree 100 % with Sanjeev Ji we all need more funds to do better

Further i wish to add that we must remember that function VALUE = BENEFIT/ COST instead of remembering it as PROFITS = PRICE -- COST .The meaning is same but later empirical has low esthetics.

One way in which Benefit comes to students is through an event management at Institution & Industrial level. The method to remember an event & draw benefits is to acknowledge & glorify all the students frequently on participation & their project work by using following tools :

1.Certificates of participation in any college event ( even if its a social or environmental issue )

2.Certificates of participaton -- debate on Industrial topics .

3.Engraved Brass Badge ( college logo/ student name /branch /year)

4.Certificate for their project work .

5.Certificates to faculty members & alumni upon participation .

CERTIFICATES ARE LIKE GIFT WRAPPING A BANANA( Mark Sheet) .

The inputs cost is low but they add value to a just a simple mark sheet or a degree certificate .

Most of the premier Institutes keep glorifying their students & alumni apart from university mark sheets .

& believe me they carry lot of weight & impact on HR departments brain who r hiring .

Best Regards,
Vineet Singh

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manish uttamrao khedkar

Hi

This ie very good idea and structured & professional way of doing the things.

only one input we should have technical forum of the seniors working in branded companise and indepth subject/Technical knoweldge ( to impress corporates only. To create a brand you need the forum of branded people) who will coach the new asspirant on the advanced technolgy and give the practicle knowledge on the subjects they are expert in. We can have Guest lectures at colloages or webinars..

This way big corporate brands can be influenced and convinced ..like other institues use to do.

Thanks & Regards.
Manish Khedkar.
Quality,Technology & Operations Leader
DuPont Engineering Polymers Inidla Ltd

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Akshay Hartalkar

To Add to all of you
To start with we can also use, viral marketing tools like twitter/ facebook/linked in.

We can create a group/ page on these sites, as most of us might be either on facebook or linked in or orkut/twitter

we can share these digital brochures on our profiles and tweet them on our twitter accounts. Our friends/colleagues/ relatives will see it and slowly a brand image can created.

Things that could be psted on regular basis are

1. Education events in college
2. call for expert speakers in college
3. seminars prasented by final year students
4. projects synopsis of the projects made by students. Yes I agree that alumni must help final year students in selecting projects to do as they are the people who know current or future market trends.
5. white papers written by students. To encourage students we alumni can declare department wise white paper competitions periodically.
6. Resume synopsis.
7. credentials of students
8. credentials of college : list of companies where alumni is working. list of people at hgher levels in profession.
9. and many more things on regular intervals.

This might/will fetch traction from real worlg

--
Regards
Akshay Hartalkar,CEO (Textile -96)

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Vineet Singh

Excellent Akshay lets create & innovate but by keeping well below the college management lines as this recipe has three ingradients (students,faculty,alumni) so only a right mix will make the dish delicious and tantalising if any ingradient is out of proportion or cooked faster & hotter than required standard it will leave a bad taste and may not meet the bottom line .

This is to get maximum support make the objective successful & this is the practice followed by intelligent people. Any product which is new & innovative gets scrutinised by inefficient critics therefore to have the hihest penetration of new ideas firstly neutralise the critics.Treat is as a corporate disclaimer ......hahahahahaha

Best Regards,
Vineet Singh